Why Packaging Is Now As Important As The Product Itself

You have a wonderful product idea, you’ve negotiated a great price with your supplier, and it’s almost time to launch and bring your offering to market.

You now just have to package the product. On one hand, you have cheap simple packaging and on the other luxury packaging costs more but looks great.

As a startup, it’s obvious you want to save money and find the cheapest route to market, but should you be scrimping on the packaging?

This article explores why your packaging choices are important and why you should always consider bespoke packaging as opposed to generic!

Command a Higher Price

Packaging is extremely important from a consumer perspective, luxury packaging providers such as Maxipos provide custom packaging, with the quality, and overall look are far beyond that of a generic supplier. This cost is easily absorbed by the perceived higher value by the customer. Maxipos works with top brands. It provides all kinds of bespoke packaging solutions.

If you think about high-end skin care products, many of the ingredients within the creams are very similar to lower-cost brands, but it is the luxury packaging that makes it special and has that VIP edge that allows the company to charge up to 100 times the price of the low-end product.

Stand Out From Your Competitors

Having bespoke packaging means you can have your branding on the box. It also means it can be designed to your own specification and allow you to create something special that will really stand out to your potential customers.

Differentiating yourself from the competition is crucial in the launch phase of your business and making your product as memorable as possible is going to serve you well as you grow.

Create A Great Impression

Most of the time, your packaging is the first thing your customer will see, long before the product. If they are impressed by the packaging, then that impression is more likely to be transferred to the product itself, and we all know how important initial product reviews are when launching a new brand.

Creating Something Unique

Think outside the box when it comes to your packaging, opt for an unusual shape, great branding, handmade additions, or something novel like a little key attached that opens it. By making your packaging memorable your brand is becoming memorable.

Higher-priced products now often include either a high-end luxury package, or a rustic ‘handmade’ feel. Many vegan products are shipped in a beautiful box with the products laid on a bed of shredded recycled paper and tied with a string bow. This is both novel and memorable.

The world is your oyster when it comes to packaging and most luxury packaging suppliers will work with you to create something amazing!

Summary

Whilst it’s tempting to rush the packaging stage, don’t! It has much more of an impact on your customer’s perspective of your product and brand than you realise.

Work with a supplier to create something unique to you that will make a great first impression!