Are these the best brands in Reading right now?

Researchers have discovered the household names that are helping people in Reading deal with the ups, downs and hardships of the year.

And while there are so many winning brands that have helped most of us through the last 12 months, the new report identifies the most loved brands as voted by people from the region.

Who are the top brands?

According to the study, Movie and TV streaming service Netflix secures the number one spot.

Runner-up is the retail giant Amazon, which keep deliveries going supplying everything from home schooling provisions to electronics for the millions of home workers.

Not surprisingly then, nearly half (48%) of those polled said they spend more money than usual during the periods of lockdown and three quarters (75%) said it really cheered them up when they knew a delivery was on its way.

The research was commissioned by promotional products retailer 4imprint.co.uk, which surveyed the opinions of more than 1,500 people.

Facebook is in third place, followed by WhatsApp, YouTube and Cadbury’s. TikTok, Marks and Spencer, ASOS and Aldi were also said to have kept our spirits up, as did Instagram, LEGO, Disney+ and Spotify.

Most of us would have been lost without certain brands and although technology brands featured highly, brands from more traditional industries are hot on the heels of say Xbox or Apple.

Shopping behaviours

• Among some of the most popular purchases people have made this year were food, clothes and DIY supplies
• 42% said they buy from brands that have good sales and offers on
• A quarter said that speed of delivery was important to them when choosing to buy from one company over an another
• One in four said they bought from a brand during lockdown and have since become a loyal customer
• 23% insist on buying from British brands in order to feel patriotic
• When shopping online, 52% of respondents said that price was the most important thing for them
• A further 40% explained that the brand - in addition to the price they are willing to pay for it - matters the most, suggesting that brand awareness heavily influences buyer behaviour.

What has impressed customers in Reading?

• Nearly half (47%) of respondents said they felt certain brands have boomed due to their ability to adapt
• A strong online presence (44%) and the reliability (36%) of products or services were other reasons cited for success.

Evidently, competitive pricing coupled with a strong brand presence has never been more important to customers in Reading. Click here to see the full list of best brands published by promotional experts 4imprint.