Dobbies Roses predicted to be popular in Reading

Dobbies, the UK’s leading garden centre retailer, has unveiled that Hebes were the most popular shrub of 2020 at its Reading store, with Roses set to be popular this year.

The store also noted that pink and purple were the most popular plant colours last year, while the trend for houseplant foliage is set to continue as customers purchase greenery for their homes. 

The news comes as Dobbies unveils its brand-new Spring advertising campaign. As people across the country begin to prep their outdoor spaces for the warmer months ahead, Springtime with Dobbies brings to life the positive feeling you get at home and in your outdoor space with your new gardening products.

Following Dobbies’ festive campaign, the Springtime strategic positioning once more encompasses the theme of Not Your Average Garden Centre. With the popularity of gardening booming in 2020 and reports of 3 million new gardeners across the UK, Dobbies’ new campaign highlights the impact gardening can have on your wellbeing, no matter the size of your indoor or outdoor gardening space. 

In keeping with the look and feel of the 2020 Christmas advertising campaign, there are two hero TV ads which feature their own unique characters, including an energetic springer spaniel, Dora, revelling in her luscious back garden, and a young woman, Jess, bringing the outdoors in with a beautiful new houseplant. 

Bright and bold, both adverts also feature uplifting, original music by Humphrey Sitiama and Jordan Byrd featuring Tabitha Westley on vocals, and music supervision from Wake The Town.

Graeme Jenkins, CEO of Dobbies said: “With our Spring advertising campaign, we’ve aimed to capture the way gardening and plants can enhance our mood and wellbeing – from the shopping experience at our stores, such as Reading, to getting your gardening products home and using them to enhance whatever space you have. With the arrival of Spring, we wanted to showcase the fun and vibrancy of the changing seasons. 

“Hebes were popular in 2020 and Roses are predicted to be popular in Reading this year – we have our new range of own brand Roses landing in store now. The Dobbies’ team is here to help people across region have success with their gardens.”

Following the 2020 Christmas campaign, the Spring campaign has been developed by London-based retail specialist ODD, who were appointed last year as Dobbies’ creative and strategic agency.